Category: Newsletter

The Story of the DMA Awards 2016

The Story of the DMA Awards 2016

On December the 6th the Direct Marketing Association Awards took place at the Old Billingsgate in London. The leading Marketing agencies and brands were present to contend for the awards. We were there as sponsors of the Photo Booth which was certainly home to some interesting and diverse photographs over the course of the night.

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5 Amazing Things Data Could Be Doing In The Future

5 Amazing Things Data Could Be Doing In The Future

Data is already having a huge influence on the way we live our lives, but it is a fast moving industry and it's impact will continue to grow. Here's 5 predictions on how that could grow in the future. 1. Reduce impact of natural disasters Weather data and prediction techniques...

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Will Trump’s Data Ignorance Cost Him In Presidential Race?

Will Trump’s Data Ignorance Cost Him In Presidential Race?

On November the 8th we will know who is the next president of the United States. Perhaps the result will also tell us how significant data can be in deciding such high profile events.  Donald Trump vs. Hilary Clinton – Clinton has invested a lot into data and centered her...

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