Data Strategy & Insights Manager

£55,000 - £60,000

London (Perm)

Take ownership of long term digital marketing strategy while providing continuous data led insight for the purpose of optimization.

Are you an experienced data-driven professional looking for the opportunity to take a senior role in driving digital marketing strategy within a globally recognizable organization?

 

We have a fantastic Data Management role available where you will work in a highly collaborative fashion, across multiple divisions, and take ownership of long term strategy while providing continuous data led insight for the purposes of optimization and ROI.

 

Key responsibilities:

 Own, manage and develop the customer segmentation and activation framework across different business divisions and within all advertising platforms.

  • Identify, leverage and automate data sources and tools that help report on the effectiveness of marketing campaigns – be an innovator and challenge agency partners to keep up!
  • Provide ownership over data visualisation for reports, analysis and insight purposes.
  • Ensure that data driven insight leads to successful optimisation of marketing and reporting activities.
  • Ensure clear lines of communication on marketing strategy and performance across all relevant marketing teams and stakeholders – let people know how they fit in!

 

This role requires a strong technical understanding of data management through a DMP (Oracle preferred), data visualization (Tableau, PowerBI, Qlik etc.) and marketing tech developments. A great understanding of long-term digital strategy and the ability to provide actionable insight from multiple data sets.

 

Of vital importance is your ability to work in a highly social and collaborative environment, across multiple departments and with non-technical individuals.

If this role is not for you, please look at our other jobs. And keep up to date with the latest Data & Analytics Insight.

Call us now on 0117 315 5265

Position Contact: Ian Canavan
Email: [email protected]

Job Ref: WDM001

Apply Now

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