6 Data Analytics Predictions for 2018

1 November 2017

What is going to be the next big move in the market?

If you work in data analytics, it’s important to stay ahead of the curve and know about the latest trends in the market. In this article we are aiming to inform you of data analytics predictions made by experts and how you might go about handling them.

1 The birth of 5G

“5G (4): Just as the amount of data produced by the IoT will force data to the edge, it will also force mobile providers to move faster than ever — toward 5G. The level of hyper-connectivity expected by users today leaves little room not to move forward on the 5G path, but don’t get too excited. The move to 5G won’t happen overnight, and it will likely be patchy at best throughout the coming year. This year we are seeing Gigabit LTE (the stepping stone between current LTE and 5G) making leaps with devices from Samsung and Sony leading the way. Today much of the Gigabit LTE movement is being powered by Qualcomm Snapdragon technology, but others will certainly seek to become involved in this rapid growth market for mobile.” – via Forbes.

2 Demand continues

There will always be data & analytics jobs and with market developments in 2018, you can expect to see even more diverse openings come up in the future and a great demand for skills like data visualisation.

3 Improving analytics with AI

“The world is moving from big data to all data—structured, unstructured and contextual—from sources such as sensors, social, video and chat,” said Jean-Luc Chatelain, chief technology officer at Accenture Applied Intelligence. “This makes it much harder to separate the signal from the noise, but you can’t get good insights from bad data. That’s why, in 2018, artificial intelligence will have a much bigger role to play in data preparation.”

4 Personalisation reaches new heights

Data has become a necessity in modern marketing and that will continue to be the case in 2018. With the huge rise in Big Data, marketers are becoming more and savvier when it comes to consumer personalisation. A good example of successful implementation of personalisation through data in marketing comes from StubHub, an online ticket exchange who have reported a 42% improvement with personalized calls to action now implemented onto their website.

5 AI goes mainstream

“ Yeah, yeah, I know — artificial intelligence.” That’s likely the response you’ll get when talking about AI in 2018. With everyone from toddlers to seniors using Alexa, Siri, and customer service chatbots, it’s no wonder AI may soon begin to feel like old news—at least to mainstream users. On the business side, however, so much power remains in AI — in everything from customer service and robotics to analytics and marketing. Companies will continue to use AI to surprise, connect, and communicate with their customers in ways they may not even appreciate or realize. This includes faster, cheaper, and smarter automation of everything from emails and content generation to industrial manufacturing. I believe we are still only at the beginning here, but we have seen the likes of IBM Watson, SAP Leonardo, Salesforce Einstein and other major software companies all launching embedded AI right into their platforms. This is a sign of what is to come.” – Forbes.

6 – 95% of new products to contain IoT (by 2020)

The bonus number 6 is a prediction made for 2020, but one that will see a lot of movement in 2018. Gartner predicts that 95% of new products will contain IoT (Internet of Things) by 2020.

If you’re not familiar with the Internet of Things then have a read of Cisco’s definition: “Internet of Things (IoT) is when the Internet and networks expand to places such as manufacturing floors, energy grids, healthcare facilities, and transportation.”

Put simply, IoT is the internet incorporated into products that we use in everyday life. A good example of a recent development of this is Amazon Echo – expect to see more developments of this ilk in the near future.

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