7 Key Skills Needed To Work In Digital Marketing

7 March 2017

Digital Marketing is an ever-changing industry and keeping up to date in this modern marketplace can often be tricky. The trends change every year – so we decided to assemble a list of 10 of the key skills needed to work in the industry in 2017.

1. Content Marketing

Ranked as the top Digital-related priority for brands in the coming year, content marketing really is the number one essential for all Digital Marketers in 2017. 29% of respondents to an Adobe / Econsultancy survey (March 2017) suggested that it was one of their top 3 priorities for the year.

2. Data Analysis

A recent report found that Data Analysis is the most important skill to learn in Marketing. This is explained in more detail by Mondo: “Arguably the most important skill in digital marketing moving forward is data analysis. Thanks to the growing importance and abundance of customer data, which will only become more robust with the further development of the Internet of Things, digital marketing professionals must be capable of analyzing quantifiable metrics.” Whilst data from The Financial Brand highlights that Data Analytics is currently under-appreciated, they suggest: “It really should be the number one action-item on everyone’s to-do list.”

Whilst data from The Financial Brand highlights that Data Analytics is currently under-appreciated, they suggest: “It really should be the number one action-item on everyone’s to-do list.”

3. Social Media Analytics

d. Social Media Analytics is really aiding the development of start-ups and SME’s – with easy access to in-depth analytics helping companies understand their audience in the early stages.

4. Marketing Automation

Marketing departments need Marketing Automation experts. You’ll greatly enhance your chances of getting a job in this industry if you learn and become familiar with programmes like MailChimp, HubSpot, Hootsuite etc.

5. Video Content

Whilst you don’t need to be a video producer to work in Digital Marketing, it is becoming more important to have video editing skills, as well as the creative ability to come up with innovative ideas that enable your company to gain competitive advantage through good use of video.

6. Mobile App Engagement

As the mobile application market continues to grow, it is becoming more and more important for marketers to capture audiences via apps. There are several creative and unique ways of doing this, as shown via the marketing approaches taken on Snapchat.

7. HTML/CSS

Much like video skills, Marketers are obviously not expected to be advanced in programming languages, but basic HTML and CSS knowledge is becoming much more important. Marketers are rarely expected to code websites from scratch, but the Marketers with the ability to edit and refine Digital elements using CSS and HTML is a useful addition to any Marketing team. This can help improve anything from a website to email marketing campaigns.


At Bodhi we are specialist at recruitment in the Digital sector and in the last couple of years we have placed candidates at some of the leading Marketing agencies in the United Kingdom. Have a look at our latest range of jobs.