DAZN is an English over-the-top subscription sports streaming service. The service carries live and on-demand streaming of events from various properties. DAZN was first launched in Austria, Germany, Switzerland and Japan in August 2016, and in Canada the following year
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DAZN were very much at start up stage and just beginning to launch their service. They needed experienced Digital marketeers as well as people who could manage the data being produced from campaigns.
We took on a project to find them a VP of Digital & Performance Marketing, a Director of Brand & Campaigns and a Head of Global Marketing Analytics.
Digital streaming was still a niche sector so we had to target a very specific group of people and engage them with a brand which at the time wasn’t well known.