DAZN is a UK 'over-the-top' subscription sports streaming service. The service carries live and on-demand streaming of events from various properties. DAZN was first launched in Austria, Germany, Switzerland and Japan in August 2016, and in Canada in 2017.
With their service just beginning to launch, DAZN needed experienced digital marketers as well as people who could manage and interpret data being produced by campaigns. The brief involved finding a VP of Digital and Performance Marketing, a Director of Brand and Campaigns and a Head of Global Marketing Analytics on the list.
At the time, streaming was still a niche sector, so we had to target a very specific group of people and engage them with a brand which, at the time, wasn't well known.
Taking a detailed brief on each role - including the specific technical experience, industry experience and culturally the types of personality they were looking for - we identified the most relevant advertising channels and launched a campaign.
In parallel, we created individual candidate market maps using our database and LinkedIn. This enabled us to identify relevant competitors and research potential candidates who were doing comparable jobs. We carefully approached those individuals and positioned the DAZN brand, their story and why it was a great opportunity.
Given the specialist nature of the role, it was vital to give these senior candidates a VIP experience. After fully qualifying the candidates we presented a shortlist of 5 high-calibre CV's within 2 weeks and all were invited to interview.
Offers for all positions were made within 6 weeks of taking the brief. All 3 candidates accepted their offers and all 3 have been promoted within 12 months of starting.