IKANO Insight

The challenge

Ikano, a specialist CRM, Insight and Loyalty Agency, were looking for 2 Senior Account Managers from a data marketing background to provide strategic support to lead on a new major client account. Using 2 generalist IT recruitment agencies, a lack of understanding of the sector and right network of data-driven client services professionals meant they were struggling to fill the roles.

The solution

Bodhi took a strategic headhunting approach to a shortlist of potential candidates were aware of from our networks in London. We presented a clear and attractive employer value proposition and sold the opportunity to candidates. IKANO interviewed 5 strong candidates and 2 offers were made and accepted. Both candidates started within 4 weeks of the assignment.

The outcome

As a result, Ikano were able to provide the support to lead and drive their client account forward, which helped them to invoice in excess of £100k in the first 6 months and bring on new projects from their client. This has led to Bodhi being the go-to specialist for the agency and we’ve since helped to build and shape various teams across the business. We’ve successfully placed a Head of Planning & Strategy, Strategy Lead, Data Planner, Senior Campaign Analyst and a Project Manager.

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