Categories for Industry Insight

Report Finds Data Analysis Is The Most Important Skill To Learn In Marketing

February 7, 2017 12:00 am
Published by
Over the last few weeks our industry insight section has been packed with news and reports about what is in demand and trending in 2017. We’ve come across some more useful information to do with this, after stumbling into a report by BlueVenn entitled Customer data: The monster under the bed? This report investigates data analytics in Marketing – to learn whether there really is a ‘marketing skills gap’, or a ‘marketing technology gap’. The results were eye-opening.

How To Optimise Your Email Marketing Campaign

January 17, 2017 12:00 am
Published by
We’ve created the infographic to give you some handy tips on how to optimize your email marketing campaign. On top of these statistics, please find some supporting information below to assist.

5 Steps To Improving Your Digital Performance

December 21, 2016 12:00 am
Published by
If you don’t keep your Digital performance high then you’re unlikely to be ahead of your competitors, even if you predominantly operate offline. Almost every company now needs a strong Digital setup and here we take a look at 5 ways you can improve it.

The UK Are Being Left In The ‘Digital Slow Lane’

December 20, 2016 12:00 am
Published by
According to a government-appointed panel of experts, the UK is 54th in the world for 4G mobile networks. Is this just one example of the UK being left in the Digital slow lane? Being 54th in the list puts the UK behind the likes of Romania, Albania and Peru. This is […]

6 Data and Analytics Trends for 2017

December 12, 2016 12:00 am
Published by
2017 is nearly upon us so we wanted to take a look at the emerging markets and trends within the Data and Analytics industry. Here are 6 things to look out for.

The Story of the DMA Awards 2016

December 8, 2016 12:00 am
Published by
On December the 6th the Direct Marketing Association Awards took place at the Old Billingsgate in London. The leading Marketing agencies and brands were present to contend for the awards. We were there as sponsors of the Photo Booth which was certainly home to some interesting and diverse photographs over the course of the night.