Over the last few weeks our industry insight section has been packed with news and reports about what is in demand and trending in 2017. We’ve come across some more useful information to do with this, after stumbling into a report by BlueVenn entitled Customer data: The monster under the bed? This report investigates data analytics in Marketing – to learn whether there really is a ‘marketing skills gap’, or a ‘marketing technology gap’. The results were eye-opening.
If you don’t keep your Digital performance high then you’re unlikely to be ahead of your competitors, even if you predominantly operate offline. Almost every company now needs a strong Digital setup and here we take a look at 5 ways you can improve it.
According to a government-appointed panel of experts, the UK is 54th in the world for 4G mobile networks. Is this just one example of the UK being left in the Digital slow lane? Being 54th in the list puts the UK behind the likes of Romania, Albania and Peru. This is […]
On December the 6th the Direct Marketing Association Awards took place at the Old Billingsgate in London. The leading Marketing agencies and brands were present to contend for the awards. We were there as sponsors of the Photo Booth which was certainly home to some interesting and diverse photographs over the course of the night.
Christmas is finally upon us but for some, it has been here for some time now. According to research based on Twitter users, many of the younger generation in particular, have already done their Christmas shopping.