As we become more technologically advanced and Data & Analytics continues to develop more heavily into Marketing, retailers are amongst those vastly benefitting from the power of Digital by creating heavily personalised campaigns.
On December the 6th the Direct Marketing Association Awards took place at the Old Billingsgate in London. The leading Marketing agencies and brands were present to contend for the awards. We were there as sponsors of the Photo Booth which was certainly home to some interesting and diverse photographs over the course of the night.
Data is already having a huge influence on the way we live our lives, but it is a fast moving industry and it’s impact will continue to grow. Here’s 5 predictions on how that could grow in the future. 1. Reduce impact of natural disasters Weather data and prediction techniques […]
On November the 8th we will know who is the next president of the United States. Perhaps the result will also tell us how significant data can be in deciding such high profile events. Donald Trump vs. Hilary Clinton – Clinton has invested a lot into data and centered her […]
Just as it has been in business for some time, Data and Analytics is now being used in Sport to refine and improve performance. Many sports are decided by small margins and the use of Data and Analytics is helping Sports men and women gain a competitive advantage. The latest […]