Salesforce Marketing Cloud (ExactTarget) CRM Campaign Specialist

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London
Full time/Permanent
DOE
Alex Wright
0203 854 8405
A well-established and growing online business is investing heavily into its CRM function and are looking for a Salesforce Marketing Cloud (ExactTarget) campaign specialist to provide in-depth technical knowledge to push the company forward.

The company has recently introduced Salesforce CRM as its new system and is now looking for a Salesforce Marketing Cloud (ExactTarget) CRM campaign specialist with strong technical knowledge to take this forward as part of a growing team. With expert knowledge of the Salesforce Marketing Cloud (ExactTarget), you will be responsible for managing and driving the strategy to grow the value of their extensive customer database.

Mapping customer journeys across the CRM using Salesforce Journey Builder, you will build campaigns in SFMC (ExactTarget) and work with internal stakeholders to ensure consistency with customer communications.

Performing key analysis and monitoring the campaign performances, you will develop and maintain the strategy to create constant improvements, from developing testing plans to reviewing all targeting.

You will be responsible for completing, maintaining and updating a full customer segmentation analysis and managing the quality of data capture across all customer touch points.

KEY SKILLS

A technical expert with broad knowledge of Salesforce Marketing Cloud (ExactTarget). You will be highly proficient in the following;

- CRM systems
- Salesforce Marketing Cloud
- Building journeys in SFMC Journey Builder
- Strong experience of customer acquisition, engagement and retention strategies
- Familiarity with executing campaigns in Mobile Push and Connect
- Strong knowledge of SFMC`s data extensions, automations and segmentation
- A/B Testing strategies
- SQL, HTML, CSS and AMPScript familiarity

BENEFITS

- Company Bonus Scheme
- Participation in company share option scheme
- 25 days’ holiday
- Perkbox
- Bike scheme
- Life insurance
- Childcare vouchers
- Travel loans
- Direct pension contributions – 3% of base salary (with a minimum employee matched contribution of 3%) after completion of probation period
- Fresh fruit, coffee and tea and food cupboard

Apply below or get in touch if you would like to find out more about this position.
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