Every year LinkedIn reveal the latest trends in the job market and where the demand for skills are. Here’s the top 10 list for most in demand skills in the UK for 2016 – and some analysis from us below. You’ll notice that Data is a reoccurring theme in this list and that very much signals the growth in this area and the skills shortages that continue to effect these industries.
1. Statistical Analysis and Data Mining
2. Middleware and Integration Software
3. HR Benefits and Compensation
4. Web Architecture and Development Framework
5. Mobile Development
7. SEO/SEM Marketing
8. Network and Information Security
9. Data Presentation
10. Data Engineering and Data Warehousing
Data Demand continues
Catherine Fisher from LinkedIn says: ‘These skills are in such high demand because they’re at the cutting edge of technology. Employers need employees with cloud and distributed computing, statistical analysis and data mining skills to stay competitive.” In the UK Data Mining tops the list, Data Presentation is at number 9, whilst Data Engineering and Data Warehousing sneak into the top 10. This has been a consistent trend in LinkedIn’s annual analysis and to goes to show that there continues to be plenty of demand in this area. If you are skilled in any of these areas then get in contact with us as we connect our clients with the most skilled candidates on the market.
Rise of Analytical skills demand
For the first time ever, data presentation, which is visualising data, makes the list with the number 8 spot globally and number 9 in the UK. Statistical Analysis tops the list in the UK. This shows a rise in the demand of Analytical skills as companies attempt to source competitive advantage by accurately analysing. In 2012 Big Data was forecast to create a £41bn Data and Analytics market by 2017. Whilst we are yet to see how accurate these predictions are, it is certainly clear that the Data & Analytics market is under huge growth at the moment, and becoming skilled in one or more of the top 10 skills would certainly be advisable.
The Marketing world is changing, or at least certainly the demand for traditional marketers is slowing: ‘While marketing skills like marketing campaign management, SEO/SEM, and channel marketing were in high demand in 2015, things have changed. This year, SEO/SEM dropped five spots from #4 to #9 and marketing campaign management dropped completely off the (global) list.’ The drift is not so severe in the UK though, with SEO/SEM Marketing holding the #7 spot in the UK’s list.
According to Fisher, demand for marketing skills is slowing because the supply of people with marketing skills has caught up with employers’ demand for people with marketing skills. So how do Marketers get around this? One way would be to evolve your marketing approach, making it more digital and analytical and therefore making you skilled in the areas higher up the list. This will make you a more valuable candidate, enabling you to demand a higher salary and make yourself available to more opportunities.
Looking for a job in this area? Take a look at our job board which includes the latest openings in the UK’s Data and Analytics market. If you’re a client email firstname.lastname@example.org to learn about how we, as specialist recruiters in the Data, Tech, Marketing and Analytics markets, can help you find the right employees for your business.