CRM Manager

Job Overview
Offered Salary:
Up to £50,000
Job Types:
Perm
Job Location:
London

Key duties and responsibilities:

  • Design the CRM strategy, including customer retention and acquisition strategy, customer segmentation and key messaging to meet agreed KPIs and targets.
  • Develop customer behaviour-targeted email and push notifications programmes, devise strategies for optimising the data capture of email and app user subscribers so as to optimise list growth.
  • Provide extensive CRM campaign reporting, data insight and analysis of customer behaviour so as to improve content and frequency and to feed into future campaigns.
  • Track and monitor past and current campaign performance and customer behaviour to recommend strategies and campaigns to increase loyalty and engagement.
  • Gain understanding of the target audience and profitable segments and use this information to drive the commercial CRM strategy forward.
  • Monitor and evaluate the performance of all acquisition activity (tracking in Google Analytics).
  • Management of SailThru and Gigya as well as any other relevant partners, also acting as first point of contact for internal queries and escalation.
  • Utilise all data sources and analytics at your disposal to further enrich customer understanding and identify potential prospects for email campaigns.
  • Developing testing strategies for all aspects of the CRM using SailThru to ensure the most effective approach for the company.

Manage 1 CRM Executive and provide development, coaching, objectives and goal setting, performance management and other people policies as required from time to time.

Knowledge/experience:

  • A self-starter attitude – ready to seize opportunities and make opportunities without having to be told.
  • Capable of translating complex issues and findings into layman’s term.
  • Experience of analytical tools such as Apteco Faststats, Adobe Site Catalyst, SailThru Retention and Google Analytics would be advantageous though not essential.
  • Thrive in a fast paced environment and able to work under pressure and deliver results quickly.
  • Proven project management skills. Demonstrated attention to detail in dealing with complex projects and time-sensitive deliverables.
  • Great key stakeholder management and influencing skills.

Please get in touch if you’d like to know more information about this position!

If this role is not for you, please look at our other jobs. And keep up to date with the latest Data & Analytics Insight.

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