Data Marketing Campaign Executive

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Data Marketing Campaign Executive

Central London, 35K

My Client is looking for a mid-level Data Marketing Campaign Executive for a Marketing team within a Financial services company who are looking to reinvigorate their brand by targeting a new audience. You be working with the Marketing team to select which customers to target by selecting the right data. Then sending out campaigns and analysing their performance to improve & enhance their effectiveness. 

The Key Responsibilities:

  • Developing and delivering targeted data selections / segmentations
  • Building (set up) & executing marketing campaigns using Marketing automation tools
  • Testing and targeting methodologies to improve campaign performance
  • Analysing & reporting Marketing Campaigns & making recommendations for improvement
  • Assist with long-term campaign planning

Desirable Skills:

  • Experience of working with Marketing teams to develop Data selections & segmentations
  • Strong experience of setting up / building & delivering / executing Marketing Campaigns
  • Experience of using a Marketing Automation tool like Chordiant Marketing Director, Adobe Campaign, IBM Watson, Salesforce Marketing Cloud
  • SQL querying skills would be advantageous
  • Basic HTML
  • A/B splits & testing

Please get in touch if you’d like to know more information about this position!

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