Data Strategy & Insights Manager
Are you an experienced data-driven professional looking for the opportunity to take a senior role in driving digital marketing strategy within a globally recognizable organization?
We have a fantastic Data Management role available where you will work in a highly collaborative fashion, across multiple divisions, and take ownership of long term strategy while providing continuous data led insight for the purposes of optimization and ROI.
Own, manage and develop the customer segmentation and activation framework across different business divisions and within all advertising platforms.
- Identify, leverage and automate data sources and tools that help report on the effectiveness of marketing campaigns – be an innovator and challenge agency partners to keep up!
- Provide ownership over data visualisation for reports, analysis and insight purposes.
- Ensure that data driven insight leads to successful optimisation of marketing and reporting activities.
- Ensure clear lines of communication on marketing strategy and performance across all relevant marketing teams and stakeholders – let people know how they fit in!
This role requires a strong technical understanding of data management through a DMP (Oracle preferred), data visualization (Tableau, PowerBI, Qlik etc.) and marketing tech developments. A great understanding of long-term digital strategy and the ability to provide actionable insight from multiple data sets.
Of vital importance is your ability to work in a highly social and collaborative environment, across multiple departments and with non-technical individuals.
Please get in touch if you’d like to know more information about this position!