Head of CRM – Charity Sector

Job Overview
Offered Salary:
£50,000 - £65,000
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Head of CRM – Charity Sector, Central London,

I am working with a well-known UK charity to help them find a talented Head of CRM to lead a brand-new function in their Central London HQ. This will be a cross-organisational role, where you will be responsible for developing their CRM capability and defining their vision for marketing automation.


About the Company…

This organisation has been campaigning for over 50 years, offering support and advice to millions of people every year.

With a large team based in Central London, you can expect to be part of a passionate group of people, all coming together to support an important cause. They have established this new specialist CRM function as part of the wider Communications, Policy and Campaigns directorate – with the focus being on growing their active supporter base and delivering a higher quality service at every touch point!


About the Role…

Reporting into the Head of Marketing, Digital & Creative you will lead the new central CRM function and work closely with various teams to develop their CRM capability;

  • Support the business with the Implementation of a new CRM tool (Adobe Campaign Standard) managing the consultancy relationship who are undertaking the implantation process and ensuring the solution fits the requirement
  • Define and drive a clear vision of CRM for the charity’s existing and potential supporters
  • Work with Marketing, Creative & Digital teams to create engaging content
  • Deliver a programme of communications that deepens engagement with supporters
  • Implement an organisational CRM communications framework with clear KPI’s
  • Take ownership of the CRM strategy
  • Grow their current database of supporters
  • Work across multiple channels including email, social media, web, text, phone and offline channels
  • Monitor overall programme performance on an ongoing basis and reporting
  • Work closely with the Data Management and Insight team to ensure a supporter centric approach is delivered
  • Lead a team of 2 direct reports and manage agency partners
  • Budgeting & forecasting


About You…

This role will suit a Senior CRM Manager looking to take that next step up in their career. You will be a passionate supporter of the charity and have the following experience:

  • 5-7 years’ experience in CRM and marketing automation
  • Experience of setting and managing multi-channel CRM strategies
  • Flexible on industry background but previous charity experience would be ideal
  • Strong Enterprise ESP experience (Adobe Campaign, Salesforce Marketing Cloud, IBM WCA, Oracle Responsys etc)
  • Experience with Microsoft Dynamics is Desirable
  • Good technical understanding
  • Segmentation experience
  • Strong reporting and analytical skills
  • Knowledge of HTML/JavaScript is desirable



  • Central London location
  • 30 days annual leave + bank holidays
  • Excellent pension scheme
  • Life Insurance
  • Season ticket loan
  • Flexible working arrangements
  • Employee Assistant programme
  • An opportunity to work for a great cause and help people


Please get in touch if you’d like to know more information about this Head of CRM position!

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0117 315 5265


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0117 315 5265