Data Marketing Campaign Executive

London
Full time/Permanent
£35k
John Howells
0203 854 8484

Mid-level Data Marketing Campaign Executive required for a Marketing team within a Financial services company who are looking to reinvigorate their brand and target new audiences. You be working with the Marketing team to select which customer data to target, manage campaigns and analyse their performance to improve and enhance performance and effectiveness.

KEY RESPONSIBILITIES

- Developing and delivering targeted data selections / segmentations
- Building (set up) & executing marketing campaigns using marketing automation tools
- Testing and targeting methodologies to improve campaign performance
- Analysing and reporting marketing campaigns and making recommendations for improvement
- Assist with long-term campaign planning

DESIRABLE SKILLS

- Experience of working with Marketing teams to develop data selections & segmentations
- Strong experience of setting up / building & delivering / executing marketing campaigns
- Experience of using marketing automation tools like Chordiant, Marketing Director, Adobe Campaign, IBM Watson, Salesforce Marketing Cloud
- SQL querying skills would be advantageous
- Basic HTML
- A/B splits & testing

Please apply below or get in touch if you’d like more information about this position.

 

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