Marketing Data is no longer just benefitting large corporations that can afford to invest in it. Modern technologies have allowed companies, right through from start-ups to large organisations gain a greater understanding of their audience through data and therefore make more accurate and strategic business decisions.
Data is already having a huge influence on the way we live our lives, but it is a fast moving industry and it’s impact will continue to grow. Here’s 5 predictions on how that could grow in the future. 1. Reduce impact of natural disasters Weather data and prediction techniques […]