Trainline Hire Full CRM Marketing Team with Bodhi Resourcing

Bodhi consultant: Alex Wright

Without a full CRM team in place, Trainline would not be able to deliver against service-level agreements and fully support daily upkeep and development of their Adobe Campaign implementation.

After searching and interviewing unsuitable candidates for a Campaign Operations Manager for their ‘TOC Team’ (Train Operator Consultancy), Trainline turned to Bodhi Resourcing on an exclusive basis, due to our experience of sourcing CRM and performance marketing professionals with automation experience with platforms such as Adobe Campaign and Braze (formerly AppBoy).

The brief involved a tricky hybrid skillset which involved:

  • Marketing automation platform development
  • Solutions architecture knowledge
  • Line management experience
  • Business acumen

Alex Wright I researched and expanded on Bodhi’s talent maps to identify potential candidates. We agreed which transferable skills and marketing automation platforms would be appropriate to consider, with a view of cross training to Adobe Campaign and Braze platforms. We established that the candidate profile should include multi-channel CRM experience (including mobile), data savvy, comfortable working in an agile environment, implementing their own testing and development strategies and a desire to learn new marketing technologies. We also worked together to establish a strong employee value proposition.

By approaching relevant passive and active candidates through various channels and attendance at exhibitions and face-to-face meetings, I sold the opportunity to candidates. After interviewing candidates that were interested against the agreed criteria, I presented a shortlist of 5 candidates for interview

Because of the success and outstanding solution, Trainline retained Bodhi Resourcing on an exclusive basis and, within 3 months had successfully hired:

TOC Team – CRM Operations Manager
CRM Team CRM Operations Manager
Senior CRM Marketing Manager
Senior Campaign Manager (FTC)
Senior CRM Executive
CRM Developer
CRM Consultant – Braze Implementation Specialist (Contract)
CRM Operations Manager – Adobe Campaign – Braze Migration (Contract)
Ad Ops Implementation Specialist (Contract – FTC)

Traininline were able to start their Global scaling with a full CRM Marketing team. The Technical Operations team were able to ensure they fully supported the daily upkeep and development of the Adobe Campaign Implementation and they were also able to implement a new Ad-Tech Server Stack for the Programmatic Team. With a full CRM team in place, the Trainline were able to deliver against service level agreements and the feedback from their clients has been extremely positive.

If you’re having difficulty finding the right candidates for your vacancy, give Bodhi Resourcing a call today on 0203 8548404 or email enlightenme@bodhiresourcing.com to speak to one of our experts.

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Bristol,

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0117 315 5265

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