What Is Email Automation And How Effective Can It Be?

19 October 2016

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What is Email Automation? Email Automation is an effective tool that allows businesses to automate the delivery of emails to reach the desired audience at the most effective time, in response to certain actions or many other variables.

It is a tool that has grown in popularity since it’s introduction and it is now an integral part of most businesses digital marketing strategy.

How effective can it be?

“Email automation is the most effective way to engage in email marketing because it enables you to send out messages to your customers at designated times. ” – Big Commerce.

That’s right. Sending a marketing email can be a bit hit and miss if you don’t know and understand your audience. If you do the research you can find things like when your audience is most likely to open an email, what day of the week, what time of the day etc. You can also find out if males and females respond differently to certain methods of delivery, and adjust your approach accordingly. What email automation allows you to do is adjust your email marketing approach to get the best results. Used properly, it can be an extremely effective marketing tool.

And don’t just draw conclusions from what others have found. Every market is different, your database of email addresses will be made up of people with very different attitudes to anyone else who is sending emails. The only way to get the very best results is by conducting your own research.

For Big or Small companies?

Email Automation can be an effective marketing tool for large corporations and also SME’s. No matter the size of your business, there is always value in marketing to your audience in the most efficient and effective way possible and email automation allows us to do this.

What is Email Automation? Now you know. Visit our Industry Insight section to keep up to date with everything Data and Analytics. 

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